Wednesday, July 22, 2015

Moishe's Bake Shop New Sign

Recently, the beloved Moishe's Bake Shop on Second Avenue replaced their sign!

Here is the new sign:

New sign.

This sign gets !!! out of !!!!! exclamation points — it's nothing special, but the kerning is good!

Because the building itself is so deteriorated, they didn't put a lot of money into the sign. Here are some close-ups:

Screw-mount – ruptured metal.

Screw didn't hold.

These are the little flourishes that make Moishe's so beloved by East Villagers, one and all!

#eastvillage #deterioration #moishesbakeshop #secondavenue #signs


  1. i like how the ruptured metal distorts the view from across the street. that itself might be worth '!!' or even '!!!'?


    1. Does it? I'll have to check that out tonight!