Friday, April 24, 2015

The Velvet Rope

You know something special is going on when the velvet rope appears:

The velvet rope.

Where is this velvet rope, you ask?

Outside Iron & Silk Fitness Center.

It's outside Iron & Silk Fitness Center, on East 3rd Street!

It's early now, but just wait until later — people will be lined up down the block, anxious to get inside!

Glamour abounds… in the East Village Today!

#eastvillage #iron&silk, #3rdstreet, #velvetrope


  1. the red silk rope and the iron stanchions - a case of iconic / signage advertising? for those who cannot read the signs, that it? since they are uses to icons?


  2. with (almost) everyone using smartphones (where everything is an icon), folks are reading less, and relying on symbol recognition. store signage will go back to having a sign out front showing what the store is selling. you recent post showing the store front at night, with those two chairs, table, and two beer glasses is a great example of that. as always, EVT is on the peek of the leading edge.

    p.s. yes, I meant 'peek'.


    1. Thank you. I like to think, in some small way, I am leading the way forward!